Asferg, Søren Guldbrand, Julie Dalbo Frost Christiansen, Charlotte Holdgård Jensen, and Michael Henneberg Thomsen. “Do Business Models Co-Exist Within a Franchise – A Case Study on a Scandinavian Franchise Chain”. Proceedings of Pragmatic Constructivism 5, no. 2 (January 16, 2017): 23–37. Accessed May 2, 2024. https://www.propracon.com/article/view/25197.