Asferg, S. G., J. D. F. Christiansen, C. H. Jensen, and M. H. Thomsen. “Do Business Models Co-Exist Within a Franchise – A Case Study on a Scandinavian Franchise Chain”. Proceedings of Pragmatic Constructivism, vol. 5, no. 2, Jan. 2017, pp. 23-37, doi:10.7146/propracon.v5i2.25197.